After cutting ties with Death Row Records and Suge Knight, Dr. Dre starts Aftermath Records, (an imprint under Interscope) and discovers Eminem, producing him to international success. Though Jimmy Iovine and Dre continue to produce a top-tier roster of talent, structural changes in the music industry force them to innovate their business model, leading to the creation of Beats Electronics and their flagship product, Beats By Dr. Dre.